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The rise of the Flexitarian and how to cater for them

What is the flexitarian diet?

The flexitarian diet is a plant-based diet with the occasional addition of meat. But what exactly does this mean? Does it mean once a week? Once a day? It’s really up to you. Some flexitarians will have a meat-free meal once a week while others will only eat meat on rare occasions.


A study has found many health benefits associated with being a flexitarian, including better weight management, lower blood pressure, better metabolic health and lower risk of type 2 diabetes. Not only are there benefits to the human body, it can also help the environment. With these benefits, it’s no wonder this diet is increasing in popularity.

With this popularity, comes the need for more interesting meat-free dishes; and this is where we can help! Below we have 5 mouthwatering meat-free dishes that can improve your veggie offerings to your customers.

Smashed Avocado Toast with Poached Egg & Harissa

Smashed Avocado Toast with Poached Egg & Harissa [vegetarian]


This smashed avocado toast with poached egg & harissa makes a wholesome alternative to a traditional cooked breakfast. Fiery harissa is a match made in heaven with eggs. Originally from Tunisia, you can use harissa to perk up a lot of vegetable dishes.  Quick and easy to make you can also serve this Smashed Avocado Toast for brunch or lunch.

Hearty Lentil Soup

Hearty Lentil Soup [vegan] [gluten free] by The Flexitarian


This Hearty Lentil Soup makes a satisfying and super healthy meal. This recipe calls for kale but you can easily substitute for spinach or cabbage depending on what you have available.

Pear, Stilton & Rocket Sandwich

Pear, Stilton & Rocket Sandwich [vegetarian] by The Flexitarian

Creamy Stilton and juicy pear make an indulgent sandwich. Eat with a warm vegetable soup in the winter months; Serve it with a side salad and you have an indulgent treat for the summer.

3 Bean Avocado Salad

3 Bean Avocado Salad [vegan] by The Flexitarian

Filled with healthy proteins as well as beautiful flavours, this 3 Bean Avocado Salad will be a big favourite on your menu. It can not only be ready in 10 minutes but is also really versatile. You can simply serve it on its own or as an accompaniment.

Blue Cheese Mushroom Burger With Caramelised Red Onions

Blue Cheese Mushroom Burger With Caramelised Red Onions [vegetarian] by The Flexitarian

Such a simple yet delicious recipe which is sure to get the thumbs up from everyone. Here the meat-like texture of chestnut mushrooms gives these burgers bite. Low in fat and high in fibre, chestnut mushrooms certainly offer a healthy alternative to meat. Mushrooms being so versatile, you can customise the toppings to suit your own taste. Most cheeses will go well here, so if you are not keen on blue cheese you can use brie, cheddar, goat cheese or smoked cheese instead.

Do you have any must have meat-free dishes on your menu? Let us know by tweeting us @CollectivePurch.