Fairtrade fortnight kicks off this week. The aim is to help raises awareness of where products come from. The nationwide drive is led by the Fairtrade Foundation and officially runs from 26 February 26 to March 11.
What is Fairtrade?
It’s a shocking fact that millions of farmers and workers who produce the food we love still don’t earn enough to feed their own families. It’s time for this injustice to end. Fairtrade Fortnight puts a spotlight on trade. When trade is fair it has the potential to improve the lives of the people who grow our food.
Fairtrade simply means offering fair prices for farmers in the developing world. This, in turn, allows them to invest in their communities.
From swapping to Fairtrade bananas and tea in your weekly grocery shop; to hosting a Fairtrade breakfast or campaigning with your local school, doing your bit couldn’t be easier.
Why you should buy fairtrade!
Fairtrade means fair prices
When selling on Fairtrade terms, farmers in developing countries receive a fair price. This fair price means they can afford to invest in their communities and are empowered to build better future. They get a better deal and are able to bring them out of poverty. 80 percent f the world’s coffee is produced by 25 million smallholders who live on less than £1.40 a day. If farmers are guaranteed to receive at least the Fairtrade Minimum Price for their coffee, they have a safety net when times are tough.
- Buying Fairtrade doesn’t have to cost more
There’s such a wide range of Fairtrade products from gold to breakfast bananas that there’s something for everyone. Most major retailers stock Fairtrade produce, for example, the Co-op, Waitrose and Sainsbury’s. Simply look out for the Fairtrade logo. Products with a FAIRTRADE Mark have met internationally agreed Fairtrade Standards designed to address the imbalance of power of conventional trade. There is an abundance of everyday items that shoppers can swap for Fairtrade options that won’t cost you a penny more. It’s not just food either. Cotton, flowers, beauty products the list goes on. Find out more here.